John Lewis started it, and increased sales turnover by 47% that Christmas! Susan Booth discovered it! John Sergeant enjoyed it!

Discover and unlock the amazing power of emotional marketing, and connect with your customers and the media.

It’s all about journey and jeopardy… From David and Goliath to Glitz and Glam, expert marketer and powerful communicator Faye Smith will share her knowledge and secrets, with story after story of leading regional businesses that have connected with their audiences in new ways to reap unprecedented results. *Permission has been given to share all heart felt stories.

This Masterclass is brimming full of expert tips to help you get to grips with your own PR strategy and get you noticed. Learn the best story lines for marketing, and how to use emotional story hooks. Understand the difference between reactive and proactive articles, and how to use them. Faye will guide you through step by step, so you can take your business to a new and exciting level.

Masterclass Booking Information

We have put together this series of Masterclasses, which are guaranteed to put you a step ahead of the competition. Each Masterclass is 2hrs long and packed with knowledge and information from the experts; giving you all the skills and tools you need to make your business stand out from the crowd in 2017. Gain accredited industry awards, write and publish a business book, gain national press and take your business to the next level. Wherever you want to take your business this year, make sure this series of Masterclasses is at the top of your list of things to do, making you the go – to person in your industry.


We have made these Masterclasses extremely affordable for all, and are only £25 per person to attend. Spaces are very limited so please book early to avoid disappointment. It is free to register for the event, but full payment for the Masterclass must be made prior to the event to secure your place. Please note that any payments made to secure your place are non-refundable. For more information and to book email or visit Eventbrite

On The Day

Masterclasses are held at The Prince of Wales, 95 Ecclesall Road South, Sheffield S11 9PH. Registration is at 9.30am, refreshments will be provided for delegates and we aim to finish by 12.00pm. 


Faye Smith

Faye Smith

Managing Director Keep Your Fork

Faye Smith leads marketing, PR and training consultancy, Keep Your Fork based in Sheffield. She offers income generating and empowering in- house and open training, consultancy and inspiring speaking events in her expert topics marketing, presentation, personal branding and public relations all over Yorkshire, Derbyshire and The Midlands.

Recently named one of the country’s top ten trainers at UK trainers’ professional body APCTC, Faye has further won both the Yorkshire Women in Business and Best Home-based Business award and was finalist in the Guardian Small Business Innovation Awards, with Keep Your Fork holding fourteen national and regional awards.

A keen trainer, her career stemmed from her role as Europe’s first Retail Academy Manager at Meadowhall and Faye has since gone on to feature on all four major TV channels and in the national press, including The Guardian, Woman & Home and the Daily Mail. Faye is a regular guest on BBC Radio Sheffield and Sheffield Live radio.